LOGO DESIGN

Since the tea set is a luxury brand, I aimed to create a logo that conveys a sense of luxury and sophistication, emphasizing its premium quality. I chose an elegant typeface, modified it, and added a Snow Shan Tea leaf to represent the product.

2D TEA BOXES

The design of the Vietnamese Snow Shan Tea packaging is deeply rooted in the culture and heritage of the Dao people, who have been cultivating tea in Northern Vietnam for centuries. The intricate patterns and vibrant colors of the traditional Dao costumes inspired the packaging design, which features a combination of rich pinks, blues, and oranges, along with intricate geometric patterns.

Each tea box is color-coded to reflect the season in which the tea is harvested, with a pink color for spring, a deep orrange for autumn, and a cool blue for winter. This not only adds a touch of elegance to the packaging, but also serves as a reminder of the tea's seasonal nature and the care taken in selecting only the freshest leaves.

2D TOP PANEL & INSIDE PANEL

The curvy background inside the packaging is reminiscent of the mountainous terrain where the Snow Shan Tea trees are found. Growing at an altitude of over 1200 meters in the forests of Northern Vietnam, these trees are shrouded in clouds throughout the year, creating a unique microclimate that enhances the tea's flavor and aroma.