INITIAL SKETCHES

Lucky Paws is an upscale mobile pet grooming service in Los Angeles. They provide a mobile service for pets’ bathing and grooming needs, including cats and dogs.

LOGO PROCESS

At this stage, I experimented with various compositions and played around with different typography styles to discover the one that best complements the logo I sketched.

FINAL LOGO

For the logo, a cat and dog are placed in a circle that is a bubble that represents the bathing service. In addition, the circle is a metaphor for the fulfilled and the perfec- tion of the service. The happy faces of the cat and dog represent excellent service. The sparkles on the outside mean they are clean and are well taken care of. There are two light streaks inside the circle that help to create the bubble effect.

For the brand name, I use a sans-serif typeface that has slightly rounded edges to show the characteristic of Lucky Paws which are funky, friendly, and caring. Based on these characteristics, I choose bright colors for my logo to further emphasize the personalities of the brand. Besides that, hot colors are orange and yellow combined with a cool dark purple can create a balanced visual complement to the logo.

ANIMATED LOGO

The primary purpose of creating this animated logo is to highlight that this is a mobile pet grooming service, making it easily recognizable for people.

STATIONERY