INITIAL SKETCHES

This project involves a redesign of the packaging for Aveeno Baby's bathtime set, which includes baby bubble bath, baby shampoo, and baby lotion. To make the brand more appealing to children, I have created some sketches to redesign the Aveeno logo, making it more playful and child-friendly. My vision is to develop a fun and imaginative bear mascot that will feature across the entire set, adding a playful touch to the products and enhancing their appeal to babies. The graphic identity I have created is designed to establish an emotional connection with both infants and their parents, who are the target audience for these products.

2D DESIGN

As the Aveeno Baby Bathtime Set is designed for infants, I have carefully selected sans-serif fonts for the brand name and product names, emphasizing their modernity and relevance to our target customers. To enhance readability and draw attention to these elements, I have made them bold.

In terms of color scheme, I have opted for a bright and bold palette of orange, yellow, and blue. These colors evoke a friendly and welcoming atmosphere for babies, helping to establish a strong visual identity for the packaging. By using these colors, I aim to create an emotional connection with both parents and their infants, reinforcing the brand's positioning as a trusted and caring provider of essential baby products